Tunbridge Wells Goes Digital
Always looking for new ways to support and promote the town, Royal Tunbridge Wells Together BID has been exploring how it can go digital – introducing not only a free App that is a one-stop shop for everything Tunbridge Wells, but also setting up a new recruitment website for the town.
Top Image Martin Bryant
Last month RTW Together BID launched the bespoke RTW Love Local Tunbridge Wells App – a digital town hub platform which puts everything local together in one place. Users can access the latest offers from business in the town centre, view upcoming events, scroll through a searchable business directory and find useful information including local news feeds, transport and weather updates.
The App was launched via a digital advertising and outdoor poster advertising campaign, plus a fun launch weekend was held in the heart of Tunbridge Wells, with performers dressed as mobile phones explaining the App to members of the general public, and rewarding them with Christmas chocolate coins once they had taken the few seconds to download the App!
It has had a really positive reception from users – Laura commented: “This App is superb, I use it to check what events are on each week, I went to the Forum the other night because it showed me a gig I liked the look of, and the offers have been a big part of my Christmas shopping plan!”James, who recently moved from Surrey, said: “We are new to the area and the App has been a one stop shop for us as a family, I tailored my interests so it shows me family-friendly events and the offers are brilliant, I also like that it shows you live train and bus times.”
Alex Green, CEO of RTW Together BID said: “We are delighted that more than 1,000 people have downloaded the App already and over 150 businesses have already activated their accounts and have started to promote special offers to users. The great thing about the App is that the user can completely personalise and limit the number of notifications they receive to suit their lifestyle. Users can choose interests that fit their needs from food to film, fitness to fashion, beauty to books. What’s more, when someone is walking around the town, users will be able to receive geo alerts from businesses near to them, so they can take advantage of deals and special offers.”
Shop Local Through The App In 2025
There will also be the opportunity in 2025 for BID members to use Shop Local, an e-commerce marketplace, which will allow members to sell their goods and services to local residents and visitors through the RTW Love Local App. The developers, Loqiva, are developing this second service to answer the need for online shopping within a local economy. To download the App, visit https://qrfy.io/p/cDzo3DsTfn
Tunbridge Wells Works Recruitment Website
Tunbridge Wells can be very proud of the wide range of businesses that have made the town their home, and RTW Together BID is committed to supporting businesses relocating to the area, increasing employment opportunities and ensuring staff retention. One of the projects they have recently launched is a town-focused recruitment website.
As part of the TW Works campaign, it has been designed to be relevant to all levels of roles and all types of business from retail to hospitality, education to professional services. This will give potential employees a free platform to search for local jobs, and the business community to have an affordable channel on which to advertise (BID members will have free access to the platform). In addition, the BID are delighted to be partnering with Tunbridge Wells Business Magazine to offer print advertising packages to accompany the digital platform.
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